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Wichtige Kennzahlen im E-Mail Marketing

It’s probably no surprise to hear that I spend a lot of time looking at email statistics.

Something occurred to me very recently. While we focus so much on open rates and click rates, there are other statistics that matter just as much, if not more.

What other statistics are important to you when you look at your email performance?

I’ll list a few here – some of these are worthy of their own article in the future:

  • Open rate

  • Click rate

  • Open to click ratio

  • Bounce rate

  • Unsubscribe rate

  • Spam complaint rate

  • Number of new subscribers

There are probably several others that I could mention as well.

But I wonder when the last time was that you looked specifically at the number of people who didn’t open your emails?

Think about it for a second.

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